Friday, November 16, 2012

Annotated Bibliography Due Next week

Exam:
- in-class essay
- will be writing an exam based on a reading
- can make notes on the reading paper
- can use a dictionary and thesaurus

Article: most offensive commercial ever produced
- was was using context (outside of the text point of view)
- his context is built on two things:
- prior knowledge
- research
- prior knowledge gets him started, but research finished the job.
- when context is supplied, we can now be critical

Structure of the Article:
- perfectly structure
- two arguments:
- walt whitman
- what he knows about levi's corporate practice
- he carefully goes back and forth between the two and builds his argument brick by brick
- "walt whitman would not approve of this"

Article: What a certain visionary once said
projected towards:
- look at the source
- it comes from an annual BOM report
- Thomson Highway wrote it to reach an audience he doesn't usually reach
- he had something he wanted to tell them
- the audience is people that read the bank of montreal business report.
- male bankers and business man with an average income of 80 000 plus
- age 35 - 55 (mid-career)
- university background

Highway's writing techniques:
- "as you drive" addressing his audience
- He is addressing the reader because he is writing to a specific audience
- he puts the reader out of their element
- all paragraphs have a transitional device

- he uses "and" in the first paragraph a lot on purpose
- he lists things without describing, allowing the reader to be descriptive on their own
- only uses one descriptive line "thundering of caribou
- he surround words the reader won't understand with similar words they do know
- continues to speak of his surroundings

second paragraph:
- calls his audience robots in some way.
- conjunctions "And" are used to keep it flowing
- calls himself a madman in the hopes of relating to the business man

third paragraph:
- compares the city to the place he is speaking about

-asks the question near the end "or is it?" to complicate things

Thesis:
- the earth is something we have to take care of
- we're only borrowing the land
- earth is a sensitive thing