Class Notes: Friday October 19, 2012, 11am

Friday October 19, 2012


Narrative Essay Marking Scheme

Focus and organization /10
-Formal aspects
->Word count of 1000 +/- 20 words
->5-7 paragraphs
-Each succeeding paragraph more interesting than the last
-No zigzag structure

Style and Voice /5
-Choice of words
-Best word/detail possible
            ->Avoid using: very, really, so, such
-Varied sentence structure

Grammar and Mechanics /5
-Spelling, punctuation and syntax
-Short document style
-No extra space in between paragraphs

- - - - -

Literal
-Immediate level of meaning

Interpretive
-The possibilities of meaning
-Understanding the message intended by the author
-Looking past the obvious meaning



To communicate well, you have to realize how audience will receive the message
-Author uses more interpretive thought to implement the message than the reader does reading/interpreting it
-Hidden meaning placed by the author

Manipulation = Attempting to put an idea in someone else's head that you want there

Subliminal advertising uses hidden messages, is subliminal persuasion
Planting ideas, subconsciously picking up the message intended to be received
Watched Youtube Video: ‘Darren Brown, Subliminal Advertising’

 
Three Signs of Lying:
-Stuttering
-They look to the left (Your right side)
-Touch their nose/face
 
Humor
-If literal view, no sense of humor
-Need surprise and recognition for humor to be successful
-Is all about interpretation
 
The Inspiration Room – Levi’s Commercial
-Poem by Walt Whitman runs through the commercial
-Used the original recording of Whitman reciting his poem, including all the surface noise, for authenticity
-Levi used commercial as well as print ads, aimed for commuters (i.e. billboards), to get the message across

- - - - -
 
Part 1 of Journal 1 was strictly objective/literal details = no emotion, motivation, point of view or representation

Journal 1: Part 2
-Interpret the part of the commercial you did for Part 1
-Components within each shot
-Relationship from shot to shot
-Shots may reference to shots from earlier/later on in the commercial
-Consider text
-Demonstrate interpretation
-Be concise! (Accurate but brief)
-Don't waste time describing
-No word count
            ->If you go over a page you may have too much
 
Due Week 9!
Paragraph 1: Description/Literal, Part 1
Paragraph 2: Interpretation, Part 2
 



**Week 9 is important so do not miss it!**

If I'm analyzing the first ten seconds of the commercial for my journal, do you guys think it would be okay for me to touch on the subject of the "gunshot" sound at the end as well ?


Thanks !!