Class Notes-Friday October 19 2012

Interpretive
-possiblities of meaning
-looking through something

Example:
Macbeth
"is this a dagger I see before me"
-fiagment of imagination
-text with a hidden reader

Subliminal Advertising
-makes you want the ad
-example Sham wow
-all advertising uses this
-puts a idea inside your head
-persuades audience

Example:
YouTube video
Derren Brown-Subliminal Adverstising
https://www.youtube.com/watch?v=ZyQjr1YL0zg

Journal Entry 1-Due Week 9
- 2 paragraphs
-1 page
-no word count
-10-20 second clip
-short document style
paragraph 1
-literal
-based on what you see, hear, no emotion involved
Example:
black and white, sound of a bang
paragraph 2
-interpreative
-relationship between clips
-connecting story
thinking what you see and hear, but explaining why its there based on what you know
be concise and accurate but brief